Established in 1935 in Kuala Lumpur, Malaysia as a humble trading company, Valiram stands today as one of the most prestigious specialist retailers in Southeast Asia. Fortune favours the bold, and Valiram’s history has proved this statement true with audacious moves, progressive vision and dynamic enterprise since its inception more than 80 years ago.


The distinctive status of Rolex is the product of a history driven by passion for innovation and a constant quest for excellence. The watchmaker gave us the first waterproof wristwatch – the Oyster – and was the first Manufacture in the world to be recognized with the Certificate of Chronometric Precision from the Official Watch Rating Centre, Bienne.

Over the years, a Rolex watch has become more than a timekeeping device for watch lovers. It is today a heirloom, a celebration of one’s achievement, status symbol or simply a pure object of desire.

Every Rolex watch tells a story, and at Swiss Watch Gallery we are here to help you find the right piece to tell your story.

The Start of a Partnership

With a shared passion for quality and expertise, it was a moment of great privilege when the partnership between Valiram and Rolex was formed. It began in 2007 with the opening of the boutique at Pavilion Kuala Lumpur, which was then the largest Rolex standalone boutique in Southeast Asia.This momentous occasion marked the start of a long-standingpartnership that now spans more than 10 years in 3 different countries.

New Markets

Taking the partnership to greater heights, Valiram established a new presence in the Singapore market by opening its first Rolex boutique in the city-state in 2010.Located in the glamorous Resorts World Sentosa, an integrated resort hub on Sentosa island, the Swiss Watch Gallery Singapore Rolex boutique offers both locals and tourists a refined shopping experience that promotes a sense of harmony, discretion and intimacy with the brand. Staying true to Rolex’s rich heritage, every element of the interior design radiates the values of the Rolex crown.

Our New Boutique

Renovated in 2019, the new boutique measures 133sqm and is designed with an attention to details emanating from the careful calibration of colours and patterns in the fittings and furnishings. A culmination of sheer opulence, the boutique embodies the elegant Rolex aesthetic and continues to represent the forefront of luxury watch retail experience.Customers are welcomed to lounge in comfort as they immerse themselves intthe Rolex world and experience up-close the meticulous design, comfort, and precision of a Rolex timepiece.

Valiram Today

Headquartered in Kuala Lumpur, the group is led by executive directors Sharan, Ashvin and Mukesh Valiram. The brothers are the third generation of the founding family and under their joint stewardship, the company has evolved into the international luxury and lifestyle retail conglomerate it is today.

Creating world-class retail environments that offer compelling and luxurious shopping experiences is Valiram’s hallmark, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region.